4
Feb 2014
Feb 2014
How Content Marketing Matured Corporate Social Media
Beautiful designs, consistent posting — yet no measurable sales impact. Corporate social media matures through brief quality, not posting frequency.
Etiket
agency relationship
How Content Marketing Matured Corporate Social Media
28
Feb 2013
Feb 2013
Design or Copy: Who Actually Carries a Campaign’s Credibility?
Design captures attention, copy builds conviction — but when both are managed through separate briefs, neither can carry the campaign. Brand credibility lives in the alignment itself.
13
Feb 2010
Feb 2010
The First Thing Companies Working with Agencies Need to Learn: Writing a Brief
Agency relationships don't fail because of poor creativity — they fail because of poor briefs. What Turkish companies get wrong and a five-question framework to fix it.
4
Feb 2010
Feb 2010
Why Corporate Social Media Is Not Just About Posting
Opening a Facebook page is easy. Managing a brand through it with discipline is a different job entirely. What does that gap cost Turkish companies in 2010?