GÖKHAN MERCANOĞLU

Technology decisions, grounded in business reality.

Clear, analytical and actionable perspectives on ERP, CRM, automation, AI and data-driven transformation.

Latest WritingAll Articles →
02
Data Management and Data Governance

How Should Companies Position AI Agents?

Increasing the number of AI agents is not a measure of digital maturity. Without an accountability line, every agent deployed accelerates operational risk, not efficiency.

Jul 1, 2026 · 5 min
How Should Companies Position AI Agents?
05
Artificial Intelligence and Machine Learning

How to Measure Generative AI ROI More Clearly in 2026

After three years of enterprise AI deployment, murky ROI isn't a technology problem — it's a measurement problem. Value attribution, baseline discipline, and portfolio framing…

Mar 9, 2026 · 5 min
How to Measure Generative AI ROI More Clearly in 2026

Archive

Newsletter

Analytical Perspectives on Enterprise Technology

Weekly insights on ERP, AI, CRM and digital transformation — straight to your inbox. No noise, just signal.

No spam. Unsubscribe anytime.


The first gain in demand forecasting investments is usually visibility. The company starts to see where it slows down, which information is missing, and which decisions are delayed. This visibility may be uncomfortable, but it is the strongest starting point for sustainable improvement.


Gökhan Mercanoğlu
MRP, Üretim ve Tedarik Zinciri