23
Jun 2008
Jun 2008
Predicting Customer Churn with SaaS CRM
When winning new customers gets harder, keeping existing ones becomes the real priority. See how SaaS CRM turns behavior signals into churn risk scores.
Etiket
sales management
Predicting Customer Churn with SaaS CRM
5
Jun 2006
Jun 2006
Web-Based CRM in 2006: A Fresh Start for Sales Management?
Web-based CRM systems run through a browser with no installation required. In 2006, what does this model offer SMEs compared to traditional on-premise solutions?
4
Apr 2005
Apr 2005
Customer Segmentation and Service Differentiation in CRM
Customer segmentation is the most practical way to improve profitability in CRM systems. Learn how to match service levels to the right customer groups.
10
Jan 2005
Jan 2005
How CRM Turns Customer Experience Management into Competitive Advantage
When products and prices look the same across competitors, customer experience becomes the last real differentiator. CRM is the tool that makes it measurable and manageable.
23
Feb 2004
Feb 2004
Building a Sales Opportunity Management Standard with CRM
When every salesperson tracks opportunities differently, forecasting and coaching become impossible. Here is how to build a standard with CRM stage definitions and weekly reviews.
15
Apr 2002
Apr 2002
How to Manage Customer Lifetime Value with CRM
Seeing a customer as a long-term relationship rather than a single transaction directly affects profitability. CRM software makes this calculation manageable.
25
Feb 2002
Feb 2002
How Customer Segmentation in CRM Changes Sales Priorities
Grouping customers by value, behavior and potential reshapes how a sales team spends its time. Here is how CRM-based segmentation works in practice.
14
Jan 2002
Jan 2002
Knowing Your Profitable Customers with CRM: A Sales Management Priority
Not all customers are equal. CRM software shows which customers truly generate profit, helping you direct your sales team's time and resources where they matter most.