19
Feb 2018
Feb 2018
CDP vs CRM: Where Should Customer Data Live?
CRM records transactions; CDP maps behavior. We break down the architectural difference and the right investment sequence for growing businesses.
Etiket
customer segmentation
CDP vs CRM: Where Should Customer Data Live?
17
Jan 2017
Jan 2017
ERP and CRM Integration for Digital Health Wearables: Ask the Right Question Before You Build
Before a health wearable distributor integrates ERP with CRM, what question must come first? Collecting data is not enough — building the right process is the real challenge.
21
Apr 2014
Apr 2014
IoT and Customer Experience: What Does Product Usage Data Really Tell You?
Surveys fall short. Sensor data embedded in products reveals actual customer behavior, reshaping product development priorities and segmentation strategies.
16
May 2011
May 2011
How Big Data Deepens Customer Segmentation
For managers ready to move beyond age and city demographics, behavioral and lifecycle-based micro-segmentation offers measurable gains in marketing precision.
10
May 2010
May 2010
Social CRM and Customer Loyalty: How Engagement Data Translates to Sales
Beyond likes and follower counts, discover how social engagement data connects to purchasing behavior and how to build the engagement-loyalty-revenue chain.
4
Apr 2005
Apr 2005
Customer Segmentation and Service Differentiation in CRM
Customer segmentation is the most practical way to improve profitability in CRM systems. Learn how to match service levels to the right customer groups.
10
Jan 2005
Jan 2005
How CRM Turns Customer Experience Management into Competitive Advantage
When products and prices look the same across competitors, customer experience becomes the last real differentiator. CRM is the tool that makes it measurable and manageable.
12
Apr 2004
Apr 2004
CRM for Small Business: Sending the Right Offer to the Right Customer
Sending the same campaign to every customer wastes money. CRM software lets you group customers and send each group a tailored offer, cutting costs and lifting sales.
28
Apr 2003
Apr 2003
Three-Dimensional CRM Segmentation: Value, Behavior, and Potential
Ranking customers by revenue alone gives you a distorted picture. Learn how to read value, buying behavior, and future potential together in your CRM.
13
Jan 2003
Jan 2003
How to Build a Customer-Focused Growth Strategy with CRM
After the economic crisis, finding new customers got harder. Learn how CRM software helps small businesses grow by getting more from existing customers and winning back lost ones.
25
Feb 2002
Feb 2002
How Customer Segmentation in CRM Changes Sales Priorities
Grouping customers by value, behavior and potential reshapes how a sales team spends its time. Here is how CRM-based segmentation works in practice.